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The 2016 Marketer’s Guide to Facebook Advertising [eBook]

Written by: Juliana Casale, Director of Marketing

Facebook AdvertisingFacebook’s explosive growth and rapid innovation have made it one of the world’s top digital advertising channels. Advancements in advertising automation, creative formats, audience targeting, and mobile optimization have sparked a new wave of opportunity for digital marketers to achieve ever-increasing ROI.

At Nanigans, we see in-house marketing teams drive more revenue from Facebook advertising every day through sophisticated, data-driven strategies. But what are the trends that will fuel the next ecosystem evolution in 2016? Which best practices have powered success to date, and which can you apply to your efforts today?

In this free eBook, The 2016 Marketer’s Guide to Facebook Advertising, we explore strategies and approaches for scaling the revenue impact from your paid Facebook campaigns in the coming year and beyond. As a new year unfolds, the Facebook advertising ecosystem will continue to grow and improve at a rapid pace, and it’s up to digital advertisers to adapt and take advantage of every new opportunity that arises.

Inside this essential guide, you’ll learn about:

  • 2016 state of the Facebook advertising landscape
  • 10 Facebook ad trends to watch, including video, Instagram integration, and more
  • 7 best practices for maximizing return on ad spend


If you’re looking to increase revenues on one of the world’s most impactful advertising channels, this eBook features everything you need for success in the year ahead.

Download the eBook


The 2016 Marketer's Guide to Facebook Advertising

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