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Revenue & Purchase Metrics Soar for Retail Advertisers on Facebook [Q4 2015 Report]

Written by: Andrew Waber, Market Insights and Media Relations Manager

Facebook AdvertisingThe holidays are behind us, but marketers are likely still feeling the revenue impact of a huge quarter for Facebook advertising.

For online retailers in particular, purchase activity driven from the social network was significant. The top ecommerce advertisers using Nanigans drove quarter-over-quarter return on ad spend increases of 87%, while purchase rates shot up 68% and average order values grew 49%. Q4 2015 was also defined by higher overall Facebook ad spending, and greater adoption of next-generation ad products including video, carousel ads, and dynamic product ads.

To arm in-house marketing teams with essential aggregate data and insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q4 2015.

This report highlights:

  • CTR, CPC, and CPM trends for Facebook ads by vertical and geographic market
  • Ecommerce advertiser performance through the Q4 holiday season
  • Global growth in adoption of video, carousel ads, and dynamic product ads

Download the report today for valuable insights to fuel a smarter data-driven Facebook advertising strategy in the year ahead.

Download the Report

Q4 2015 Global Facebook Advertising Benchmark Report

  • #1 most downloaded Nanigans report series
  • 35 key performance metrics
  • 6 full pages of expert insights

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