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China has many successful companies looking to reach consumers browsing and buying on their mobile phones. One of the region’s ecommerce leaders carries tens of thousands of products across a wide range of categories, including electronics, RC toys, clothing, beauty, and jewelry.
Learn how this company generated more than 40,000 mobile app installs in just over two months of leveraging Nanigans, all while increasing click-through rates (CTR) and decreasing cost per install (CPI).
With the goal of reaching mobile consumers in mind, this online retailer chose to scale its Android mobile app user base quickly and efficiently through Nanigans and Facebook mobile app install ads. The company aimed to do this while maintaining a CPI of $1.80 (which is comparable to what they had achieved on Power Editor).
In order to automatically feed mobile tracking data back into campaign optimization and reveal customer lifetime value (LTV) data, the ecommerce company installed the Nanigans mobile SDK: a key strategy for informing future campaigns.
Once tracking was implemented, they targeted both men and women in tier 1 and 2 countries.
During the two months that the online retailer advertised through Nanigans to reach its customer base on Android devices, they managed to generate 40,261 installs and decrease the CPI to $1.44 with just over $50,000 in ad spend.
Additionally, CTRs increased by 30% from 1.59% to 2.07%, and install rates increased 62%, from 21% to 34%.
increase in app installs
increase in click-through rate
decrease in cost per install
This large and sophisticated ecommerce company attributed its success to the combination of Nanigans’ strong mobile advertising offering—including its mobile SDK—and the savvy digital marketers it has managing campaigns in-house.
With a strong base of acquired Android users, the company is in a great position to maximize purchasing intent on mobile over the coming year.
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