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Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted.
In today’s direct response-focused digital marketing environment, brands can’t afford to ignore Instagram’s advertising capabilities. Despite its newcomer status on the paid advertising scene, companies are already seeing amazing revenue from this photo sharing platform. In fact, a large ecommerce company using Nanigans software was able to achieve a 179% return on ad spend, while another online retailer saw a 219% increase in purchase rates thanks to Instagram.
Results like this are within online marketers’ reach as long as they employ strategies that resonate especially well on mobile-based, visually focused sites like Instagram. With that in mind, here are just a few best practices that digital professionals need to know in order to start building a foundation for their own Instagram advertising success.
Instagram boasts over 400 million monthly active users, 75% of whom are located outside the United States. While this large, international audience is composed of a hodgepodge of demographics, the platform is particularly popular with young people. In fact, a study by Pew Research Center found that 52% of all teens use the platform. Here’s the breakdown:
Instagram’s user base is also primarily young and under 40:
Instagram offers several types of ads, all of which can include direct response elements like a call-to-action (CTA) button. Whether you’re using Mobile App Install (MAI) ads, link ads, carousel ads or video ads, employing Instagram creative best practices will help your ads attract more eyeballs and drive more clicks. Be sure to consider elements like:
Once you’ve found creative that works for your ads, be sure to switch it up in order to avoid ad fatigue. Refreshing your ads frequently keeps your audience from getting bored and will help you to continue driving clicks.
Once you’ve found success with Instagram ads, you’ll want to expand on it — and grow your campaigns in a sustainable way. These resources can help you efficiently scale your results:
Learn the creative best practices and advertising insights you need to drive revenue for your business on Instagram.
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