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Video is one of the most buzzed about topics in digital advertising, and with good reason. This dynamic format is the perfect medium for reaching an increasingly mobile audience. Because social sites like Facebook and Instagram offer auto-play for videos, ads instantly leap out from the feed to grab the attention of audiences.
Features like this are contributing to video’s popularity as a social ad unit. According to eMarketer, programmatic digital video ad spending saw an astronomical 363% increase in 2015, with further growth forecasted for the years ahead. As video grows into its role as a staple of social advertising, now is the time for digital marketers to incorporate this powerful driver of revenue into their 2016 roadmaps.
In this free eBook, we explore strategies and approaches to help you incorporate video advertising into your own digital marketing campaigns and accelerate your success.
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Armed with the best practices, pro tips, and creative inspiration in this eBook, you’ll be ready to put video ads to work growing revenue — at scale.