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“Mobile-first” has been an essential concept in digital marketing over the past several years, but Twitter has recognized the power of mobile since the very beginning.
Alongside the growth of mobile has been a significant shift in ad spend from branding to direct response objectives. Last year, 58% of all US digital ad spend was allocated to direct response campaigns, and the share is even higher among fast-growing verticals like retail.
As the world’s fastest growing channel for display advertising, it’s clear that Twitter’s investments in mobile and direct response are delivering measurable results for advertisers.
Inside this essential guide, you’ll learn about:
Read on to learn why Twitter represents a huge opportunity for online advertisers looking to accelerate revenue in 2016.