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Twitter represents a tremendous opportunity for direct response advertisers. The site is an ROI driver thanks to its ability to deliver highly relevant ads via keyword targeting. Plus, tailored audiences make it the perfect platform for boosting user acquisition, retention and sales.
What do advertisers need to know about Twitter’s 320 million monthly active users? Pew Research Center recently conducted an in-depth study of Twitter’s highly engaged mobile audience. The study found that among all online adults, 23% used Twitter in 2015. Here are some additional facts about that 23% that will help digital marketers tailor online campaigns to Twitter’s demographic:
Twitter users are split pretty evenly in terms of gender:
Twitter’s user base is comprised of a diverse group of ethnicities.
Twitter users tend to skew younger; however, a wide range of age groups can be found on the site.
There are many educated consumers on Twitter:
Twitter users also earn a wide range of incomes.
A large portion of users live in urban environments, although a significant number of users also live in suburban and rural areas.
Twitter says that its users are mobile-minded. In fact, the vast majority interact with Twitter through mobile devices like smartphones and tablets.
Twitter also says that its users are fans of apps and mobile games:
Don’t miss out on the opportunity to advertise on the world’s fastest growing channel for display advertising! Learn how you can start advertising on Twitter today. Download The Complete Guide to Direct Response Advertising on Twitter