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The Playbook: Online Video Ads: Interstitial vs. Autoplay

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we’ve launched The Playbook, a new video series featuring data-driven strategies and tips to take your direct response performance to the next level.

A fan of The Playbook asks, “What is the best way to use video ads in the online marketplace?” In this episode, Erik discusses the differences between interstitial and autoplay video ads, and why it’s important to tailor your digital marketing approach to the unique requirements of both:

The Playbook Episode 3 video advertising

What would you like covered in a future episode of The Playbook? Post a comment to let us know!

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