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The Playbook: Scaling Digital Advertising Success

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level.

In this episode of The Playbook, a fan writes in: “We had a very successful global launch. How do we maintain our advertising campaign’s success online?”

Click below for Senior Product Specialist Erik Mansur’s discussion of the two different phases in an online campaign’s life – launch and scale – and how they can be used to stay competitive in a crowded marketplace.

The Playbook Episode 5 Scaling Campaign Success

What online advertising topic would you like covered in a future episode of The Playbook? Post a comment to let us know!

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