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The Playbook: Advertising With Lookalike Audiences

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level.

At the start of a fresh user acquisition campaign, most online marketers target toward keywords and interests on Facebook, Instagram and Twitter. However, once a campaign manager has enough data to identify the “best customers” (whether that’s app installers or product purchasers on a website) in an initial advertising audience, Lookalike Audiences become an important component for scaling ad spend while still hitting target KPIs.

In this episode of The Playbook, Nanigans Senior Product Specialist Erik Mansur explores one of the most powerful tools in a performance advertiser’s toolkit.

Free eBook: 50 Direct Response Advertising Tips

Get the insights you need to power outstanding social and mobile ad campaigns. This eBook is loaded with best practices on targeting, reporting, optimization, and more.
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