menu close
menu close
back to Insight Page

Facebook Audience Network Increases Mobile App Install Volume by 26% [Study]

Written by: Andrew Waber, Market Insights and Media Relations Manager

Facebook’s Audience Network enables marketers to extend their ads to reach people outside of Facebook by automatically adapting ads to new native, interstitial, and banner formats. While Facebook’s Audience Network initally integrated with mobile app ad inventory, in January 2016, Facebook dramatically expanded its reach to encompass publishers across mobile websites as well.

Between January 1 and March 31, 2016, Nanigans’ 30 highest-spending mobile app install advertisers achieved impressive results using Facebook’s Audience Network. This success cut across industries, with advertisers driving improvements over native Facebook campaign performance while significantly scaling their mobile app user bases.

Find out how enabling Facebook’s Audience Network can:

  • Scale install volume with nominal budget increases,
  • With CTRs, CPMs and CPIs in line with Facebook native,
  • And higher overall campaign ROAS.

Download the Study


Facebook Audience Network Increases Mobile App Install Volume by 26%

next post

But wait, there's more

Join Our Newsletter