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Instagram Advertising Benchmarks: Adoption Soars as Return on Ad Spend Grows [Report]

Written by: Andrew Waber, Market Insights and Media Relations Manager

More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers.

Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued rapid adoption and improved performance among marketers using Nanigans advertising automation software.

Share of Nanigans Customers Advertising on Instagram

Companies are finding success on Instagram driving real revenue growth—whether that’s from boosting a mobile game’s base of monetizing users, or from attracting new and repeat retail purchasers at a large scale.

Since Nanigans’ first Instagram advertising report in December 2015, this report offers insight into how the ecosystem is growing and benchmark data on the most important trends profit-driven digital advertisers need to know.

What’s in the report

  • Global adoption and ad spend trends
  • Insight on growth in return on ad spend
  • Aggregate performance benchmarks vs. Facebook
  • Vertical benchmarks for ecommerce and gaming advertisers

Download the Report

Instagram Advertising Benchmark Report: June 2016

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