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More than ever, in-house performance marketing teams are realizing the value of Instagram advertising to scale revenue growth on mobile. With more than 400 million users in its highly engaged global community, Instagram is one of the most attractive advertising opportunities for modern marketers.
Despite Instagram’s relatively young ad ecosystem, Nanigans has seen continued rapid adoption and improved performance among marketers using Nanigans advertising automation software.
Companies are finding success on Instagram driving real revenue growth—whether that’s from boosting a mobile game’s base of monetizing users, or from attracting new and repeat retail purchasers at a large scale.
Since Nanigans’ first Instagram advertising report in December 2015, this report offers insight into how the ecosystem is growing and benchmark data on the most important trends profit-driven digital advertisers need to know.