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Anatomy of a Growth Marketer: First-Hand Insights from Top Digital Advertisers

Written by: Juliana Casale, Director of Marketing

Growth hackers, in-house advertisers, customer acquisition pros—whatever you call them, a new breed of digital marketers is disrupting the status quo.

When companies equip data-driven, creative, strategic marketing professionals with the right tools and technologies for the job, they can power real revenue growth from within.

These in-house growth marketers wear many different hats. They’re methodical and analytical, constantly testing new tactics and diving deep into performance metrics to drive ever-higher ROI. They’re also strategic and creative, thinking up innovative new ways to grow their business by maximizing every opportunity in a rapidly evolving digital marketing landscape.

As more businesses seize control of their own growth potential through profit-driven digital advertising, we’ve had the opportunity to work with growth marketers at some of today’s most forward-thinking companies.

For an inside look at managing digital advertising at companies that truly recognize its enormous revenue growth power, we interviewed some of the top users of Nanigans advertising automation software. Our conversations reveal what it takes to succeed in such a fast-changing industry, and what companies can do to foster growth among this new class of digital marketers.

Through a series of six interviews, you’ll meet:

Storm8

Ben Moscatello

Storm8

Trendin

Ankita Singh

Trendin

DraftKings

Dae Son

DraftKings

Joss & Main

Nina Komm

Joss & Main

Hopscotch

Aranya Choudhury

Hopscotch

Sportsbet

Matthew Fletcher

Sportsbet

Get first-hand insights from today’s top digital advertising talent.

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Anatomy of a Growth Marketer

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