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For its 500 million monthly active users and for advertisers alike, the experience of using Instagram is entirely visual.
The most successful companies advertising on the platform know that creative—from images to videos to ad copy—can make or break the performance of a campaign. Following creative best practices, while constantly testing and optimizing your strategy, is critical to driving real business results on Instagram.
The answer is different for everyone, but the recommendations we’re sharing below are based on many successful campaigns across multiple verticals – so they’re a smart place to start:
Learn best practices and strategies for crafting Instagram ad creative that generates leads and drives revenue.
Download the Guide
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