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As highlighted in our Q2 2016 Global Facebook Advertising Benchmark Report, direct response marketers using Nanigans software to advertise on Facebook continue to invest heavily in the channel as a result of rising returns. Among 20 of the highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 75% year-over-year in Q2 2016 — driven in part by increased adoption of highly relevant and interactive ad formats like dynamic ads and carousel ads.
Yesterday’s Facebook earnings call similarly reflected the continued growth and success of the platform:
For further takeaways from Facebook’s Q2 2016 earnings call, read on:
Keep that camera ready – “We see a world that is video first, with video at the heart of all of our apps and services.” – Mark Zuckerberg
Optimize for the new age – “Mobile is no longer a “nice” to do — it’s a “must” do.” – Sheryl Sandberg
Unify your campaigns – “What we’re starting to see is that people are using Facebook, Instagram, and Audience Network to drive their objectives in a cohesive way.” – Sheryl Sandberg
Looking for further details on the call? Here’s some additional coverage:
Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.