You can adjust all of your cookie settings by navigating the tabs in this window.
High-quality leads are invaluable to financial service companies, but finding the customers that drive business revenue is only the first step in achieving long-term growth and advertising scale. Here are some strategies you can leverage to optimize for true value and continue improving your advertising performance.
Your internal revenue and customer data is a goldmine of insights into your most profitable customers. However, you can’t always fully take advantage of this information when you outsource management of your digital advertising. A lack of transparency between agencies and their clients can actually hurt financial services businesses and prevent them from obtaining the knowledge they need drive measurable growth.
The solution to this is in-house advertising. By managing your own advertising through transparent programmatic software like Nanigans, you can keep your proprietary data under internal control and activate it to fuel more effective lead generation advertising. Many advertisers choose Nanigans because it allows them to maximize first-party data for more intelligent optimization, empowering them to identify and retain customers that drive value for their business.
Nanigans’ tracking pixel, mobile SDK, and direct server-to-server integrations can illuminate the journey leads take on your website or within your app, so you can identify potential problem areas and maximize ad spend where it makes the most impact. In addition, Nanigans enables unified acquisition and retargeting campaigns across channels to more efficiently usher leads through the conversion flow.
Get the trend data and analysis that you need to unlock higher-quality leads at lowered costs on Facebook.
Download the eBook