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The Playbook: How To Launch a Global Mobile Game Campaign

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level.

We all know people who are addicted to Candy Crush and Slotomania. How did those games become so successful?
In this episode of The Playbook, Erik walks through the 3 stages of a global mobile game campaign (acquisition, monetization, and retargeting), providing tips and strategies for each phase of growth.

 

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