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2016 Holiday Ecommerce Facebook Advertising Preview [Report]

Written by: Andrew Waber, Market Insights and Media Relations Manager

The ecommerce marketing landscape is constantly evolving, and no two quarters are ever the same when it comes to online advertising. However, one thing is certain: Q4 presents a significant challenge, but also a massive opportunity for revenue growth, particularly from Facebook advertising.

To address some of the most pressing questions ecommerce advertisers have going into the competitive holiday season, this report features insights from 2015 Facebook ad campaigns from the largest retailers using Nanigans.

Inside the report, you’ll find real-world performance data and guidance around these important questions:

  • How does advertising ROI change during the holidays?
  • How does shopper purchase behavior change during the holidays? By day of week? By time of day? By desktop or mobile device?
  • How does the cost of driving purchases change?
  • How does ad engagement change?
  • How does ad spend shift?

The report also includes an analysis of Instagram ecommerce advertiser performance during the 2015 holiday season, including purchase rate, CPA, and ad spend changes.

Download the Free Report

2016 Holiday Ecommerce Facebook Advertising Preview

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