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The Playbook: Mobile Advertising By the Numbers

Written by: Juliana Casale, Director of Marketing

To grow revenues in the competitive world of digital advertising, you need a winning playbook.

That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level.

CEO Mark Zuckerberg famously declared “We’re a mobile company now” at Facebook’s F8 developer conference in 2014. Why are social media platforms and advertisers alike migrating to mobile, and how can you maximize your ad spend there?

In this episode of The Playbook, Erik presents mobile data around impressions, CTRs, device targeting, and purchase behavior —  over the holidays and beyond — to arm advertisers with the knowledge needed to succeed in this fast-paced marketplace.

Interested in learning more about how mobile can impact your advertising revenue?

The Performance Marketer’s Guide to Scaling Growth with Mobile App Install AdsDownload The Performance Marketer’s Guide to Scaling Growth With Mobile App Install Ads

Learn how to best leverage all mobile app install formats (image, video, and carousel) to scale your app’s user base.
Download the Guide

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