$44.2 billion. That’s how much revenue mobile games are projected to generate by 2018. This skyrocketing revenue isn’t even close to its full potential, as just 62% of the US population will play mobile games by that same year, according to eMarketer.

Profit-driven advertising on Facebook has become a critical strategy for today’s most successful game marketers. Growth marketing teams that can most effectively launch large-scale burst campaigns, consistently acquire high-value users, and monetize existing titles achieve the highest levels of success at scale.

As Facebook has proven to be one of the most effective acquisition and monetization channels for game developers, those who master campaign management, measurement, and optimization will have a powerful advantage over the competition.

Already, many of today’s leading game developers rely on Nanigans advertising automation software to help them meet and exceed revenue growth goals on Facebook and beyond. This guide highlights how four of those innovative companies achieved the following: