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The advertising opportunity in Europe has never been greater.
In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences
Because such a large region encompasses numerous different languages, cultures, and habits, it’s more important than ever that advertisers have a firm grasp of performance benchmarks for each country, and the best practices that will help ads succeed in each region.
The SlideShare below contains the top stats and information that you need to know from Nanigans’ European Facebook Advertising Benchmark Report.
Read the report that the SlideShare is based on.
Download the Report
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires