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Q3 2016 Benchmark Report: Advertisers on Facebook Scale Revenue Through Video and Dynamic Ads

Written by: Andrew Waber, Market Insights and Media Relations Manager

Direct response advertisers on Facebook continue to realize higher returns for their business using Nanigans software. Their ability to generate more revenue at greater scale has prompted increased investment in Facebook advertising budgets during Q3 2016.

For the 20 highest-spending ecommerce and game advertisers using Nanigans over the past year, return on ad spend (ROAS) rose by an average of 26% year-over-year in Q3 2016. Meanwhile, these higher returns spurred those same advertisers to increase quarterly budgets by an average of 249% over the same time frame.

Online retailers using Nanigans continue to invest more ad budget in Facebook’s dynamic ads, with spend increasing 16% quarter-over- quarter in Q3 2016.

Thanks to continuous growth over the past year, video ads now constitute more than 50% of game advertiser mobile ad spend. Video’s share of mobile spend is up 20% from the prior quarter, and up 101% from Q3 2015.

To arm in-house marketing teams with these and other essential aggregate insights, today we’re releasing our latest Global Facebook Advertising Trends Report. This report examines key trends seen by companies leveraging Nanigans advertising automation software to manage, optimize, and measure their performance marketing ad campaigns on Facebook during Q3 2016.

This report highlights:

  • CTR, CPM, and CPC trends for Facebook ads by vertical and geographic market
  • Insights on how marketers are generating higher return on ad spend
  • Global growth in adoption of Facebook’s Audience Network

Download the report today for valuable insights to fuel a smarter data-driven Facebook advertising strategy in Q3 and beyond.

Download the Report

Q3 2016 Global Facebook Advertising Benchmark Report

  • #1 most downloaded Nanigans report series
  • 26 key performance metrics
  • 6 full pages of expert insights

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