menu close
menu close
back to Insight Page

First-Party Data: The Key To Higher Mobile Advertising Returns

Written by: Carolyn Berk, Content Marketing Associate

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app.

comScore, 2016 U.S. Mobile App Report

As mobile commerce has continued to gain traction in 2016 and shows no signs of slowing down, here’s what you need to know in order to fuel higher advertising ROI for your mobile app:

1. First Party Data Is Key To Optimization

Data is at the heart of mobile advertising optimization. Without insight into downstream revenue-generating events like in-app purchases, mobile app advertisers may be wasting ad budgets on audiences that don’t actually drive growth for their business.

Advertisers need to understand users’ in-app behavior in order to build a complete picture of the customer journey and understand how to fine-tune digital campaigns. The best way to collect that information is through a software development kit (SDK).

2. An SDK Can Help You Unlock Performance And Scale

sdk - Nanigans SDK

Third-party mobile measurement partners (MMPs) can connect various first-party data sources to event-level digital advertising efforts. However, MMPs are inherently siloed from ad management, optimization and reporting solutions like Nanigans.

This separation can result in an unavoidable delay between gaining insights into in-app events and actually using them to fuel more intelligent campaign optimization.

That’s why MMPs work best when used alongside the Nanigans SDK. This tool is fully integrated and designed around real-time communication between your app and Nanigans advertising software.

By combining an MMP with the Nanigans SDK, you can immediately act on in-app insights and use them to power greater adverising scale and profit.

3. Higher Return On Ad Spend Is A Few Clicks Away

Advertisers using Nanigans’ mobile SDK benefit from dramatically faster ad optimization, enabling them to not only set higher return on ad spend (ROAS) goals than advertisers solely using an MMP, but also to surpass those goals much more frequently.

increase in expected ROAS with Nanigans SDK vs. third-party mobile measurement only

average ROAS increase above goal among advertisers using the Nanigans mobile SDK

Free Report: Advertisers Surpass ROAS Goals By 33% Using Nanigans Mobile SDK

Learn how you can more effectively leverage all your in-app data to power greater scale and higher returns on mobile.
Download the Report

next post

But wait, there's more

Join Our Newsletter