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As millions of people unwrap new smartphones and tablets this holiday season, mobile game marketers are getting a gift of their own.
With so many new devices coming online at the end of the year, game marketers have a tremendous opportunity to accelerate user and revenue growth on a global scale.
What’s one reliable way to drive profitable growth in user acquisition during the holidays? Direct response advertising on Facebook, Instagram, and Twitter. Marketplace competition among game advertisers may be high, but a data-driven approach supported by powerful ad creative can result in impressive ROI to finish the year strong.
In 2015, game downloads from the app store increased 26% from November to December alone, generating nearly $1 billion in revenue. To empower marketers to capture a larger slice of that growth this holiday season, this guide features expert best practices for a critical element of successful ad campaigns: creative.
Across Facebook, Instagram, and Twitter, the insights in this guide will help you craft compelling ad creative that not only catches the attention of new smartphone and tablet owners, but also inspires them to become some of your most valuable new customers.