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Advertisers are flocking to video ads faster than ever on Facebook.
Facebook CEO Mark Zuckerberg sees “a world that is video-first with video at the heart of all of our apps and services.” The reality among advertisers supports that vision, as marketers using Nanigans significantly accelerated their adoption of Facebook video ads throughout 2016.
Video ad formats offer brand marketers a powerful storytelling tool for increasing awareness. However, 2016 proved they also provide direct response advertisers a compelling way to drive meaningful actions—like purchases, app downloads, or lead form submissions.
As CMOs scale investment in video advertising on Facebook to advance real revenue growth, it’s important to understand how the market is trending. The data and insights in this report will help inform more strategic decisions on your Facebook advertising plans for the new year ahead.