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Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

Written by: Carolyn Berk, Content Marketing Associate

Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram.

As CMOs scale investment in video advertising, it’s important to understand how the market is trending. The SlideShare below features data and insights from our recent report of 2016 video advertising benchmarks in order to provide you with the knowledge you need to create successful campaigns this year and beyond.

Getting Creative with Direct Response Video AdvertisingFree Guide: Get Creative with Direct Response Video Ads

Learn everything you need to drive revenue with video ads, including creative best practices, advertising inspiration, and more!

Get the Video Ad Guide

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