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January 25, 2017 – BOSTON, Mass. — Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has appointed Ryan Hoppe as Senior Vice President of Marketing. Previously a Global Head of Product Marketing for Spotify, Ryan brings a deep knowledge of marketing and advertising to Nanigans, which is crucial to the company’s mission to arm performance marketing teams with the best cross-channel advertising software platform.
“We’re thrilled to welcome Ryan to Nanigans and our executive team,” said Ric Calvillo, co-founder and CEO of Nanigans. “As we strengthen our leadership in the high-growth market for in-house advertising software, we need our own strong marketing leader to help us attract and retain more in-house advertising teams. Ryan is a great fit for Nanigans, with his understanding of the ad tech ecosystem, his full-funnel B2B marketing expertise, and his track record of success with market leaders like Spotify, ATG and FAST.”
“I’ve spent my career helping tech leaders accelerate growth by marketing game-changing products that deliver true value for customers,” added Hoppe. “What attracted me to Nanigans is that they are pioneering the in-house advertising movement. This re-definition of the way media is bought and sold benefits savvy marketers by giving them direct control and transparency over their digital spend, as well as the deep customer insights that spend creates. I’m excited to help the company continue its latest stage of growth.”
Ryan comes to Nanigans with more than 20 years of marketing expertise, having held prior marketing leadership positions at The Echo Nest (acquired by Spotify), ATG (acquired by Oracle), FAST (acquired by Microsoft) and Groove Networks (acquired by Microsoft). Over the past two plus years at Spotify, Ryan led the company’s publisher-side product marketing and commercialization efforts to help Spotify monetize free music streams across more than 50 countries worldwide.
To learn more about advertising automation with Nanigans, visit www.nanigans.com.
Nanigans advertising automation software empowers in-house marketing teams to manage, measure and scale the revenue impact from their digital advertising investments. More than $650M in annualized ad spend is managed through Nanigans platform by in-house teams across ecommerce, retail, lead generation, gaming, mobile app development, online travel and more. Offered as Software-as-a-Service, Nanigans features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence across today’s most valuable digital channels. The company is headquartered in Boston with offices in New York, San Francisco, London, Beijing and Singapore.