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Facebook and Instagram have become immensely powerful avenues for driving growth through profit-driven advertising.
2016 was a breakthrough year for both platforms—particularly for Instagram—but 2017 is slated to be even bigger.
For marketing teams charged with accelerating revenue growth by finding and retaining high-value customers, Facebook and Instagram can be a goldmine. It’s the in-house marketing teams that take a profit-driven approach to advertising (not one structured around cost) that often achieve the highest levels of ROI at scale.
There’s constant innovation happening in the Facebook and Instagram advertising ecosystem. To stay competitive and capitalize on the massive business growth opportunities on both channels, advertising teams must stay on top of the most important trends in the fast-changing marketplace.
That’s where this guide comes in. As experts in Facebook and Instagram advertising since 2010, we’ve compiled the most essential insights to scale your success in the year ahead.
Inside this guide, you’ll find: