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Advertisers Are Betting Big on Instagram, and It’s Paying Off [Performance Snapshot Report]

Written by: Andrew Waber, Market Insights and Media Relations Manager

InstagramAdvertisers are betting big on Instagram thanks to higher ROI at scale. In many ways, Instagram has become an ideal platform for performance marketing.

With more than 600 million users, it has enormous global reach. With compelling direct response ad products—from video to carousel ad formats—Instagram offers marketers an unparalled creative canvas to communicate and drive action. And with complete integration with Facebook’s industry-leading audience targeting, Instagram unlocks the ability to reach the right people with the right message at the right time.

Just how well is Instagram delivering higher returns for some of the world’s most sophisticated marketing teams?

This report gives a performance snapshot from top-spending companies using Nanigans to manage, optimize, and measure profit-driven advertising on Instagram. The data takes into account tens of millions of dollars in Instagram ad spend, and offers a valuable look into why the platform is becoming a must-use channel for scaling returns from digital advertising.

Inside this report, you’ll find:

  • Data on growing return on ad spend among ecommerce marketers
  • Insights on increasing ROI for mobile game advertisers
  • Aggregate Instagram ad benchmarks for CTR, CPM, and CPC

Download the Report


Instagram Advertising Performance Snapshot: February 2017

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