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As highlighted in our Q1 2017 Global Facebook Advertising Benchmark Report, mobile ad spending surged throughout the quarter as marketers continued to generate higher returns on Facebook.
Online retail advertising was more mobile than ever before, with a 58% year-over-year increase in mobile ad spend between Q1 2016 and Q1 2017. At the same time, large-scale ecommerce companies using Nanigans saw return on ad spend (ROAS) increase an average of 31% year-over-year.
Yesterday’s Facebook earnings call similarly reflected the continued growth and success of the platform:
For further takeaways from Facebook’s Q1 2017 earnings call, read on:
Facebook’s future focus is community – “Our next focus will be building community. There’s a lot to do here. Building global community is bigger than any one organization. But we can help by developing social infrastructure for community.” – Mark Zuckerberg
Nanigans customer Wayfair sees phenomenal results thanks to Dynamic Ads – “We continue to improve Dynamic Ads to enable advertisers to promote their full range of products across all devices. Advertisers can now target Dynamic Ads to broad audiences and are seeing great results. Last week I visited home retailer Wayfair in Boston. They use Dynamic Ads to reach a large audiences with personalized recommendations from their catalog of over 8 million items. By finding higher revenue customers at a lower cost, the campaign beat Wayfair’s return on ad spend goals by more than 20%” – Sheryl Sandberg
Video key for reaching shoppers – “We’re also helping marketers use video to capture shoppers’ attention. People are watching more video on Facebook than ever before, and changing how they connect with businesses. In a recent study Facebook commissioned with Kantar, 30% of mobile shoppers said video was the best way to discover new products.” – Sheryl Sandberg
Looking for further details on the call? Here’s some additional coverage:
Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.