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As highlighted by Facebook’s Chief Operating Officer Sheryl Sandberg in the company’s Q1 2017 earnings call, video is key for social advertisers, especially retailers. According to Sandberg:
People are watching more video on Facebook than ever before, and changing how they connect with businesses. In a recent study Facebook commissioned with Kantar, 30% of mobile shoppers said video was the best way to discover new products.
Many advertisers using Nanigans have already harnessed the power of video to drive remarkable results from their ad campaigns. 2017 is shaping up to be another huge year for video. To get a better idea of what to expect from video advertising this year, take a look at this SlideShare of last year’s video benchmarks and trends from Nanigans advertisers.
Read the report that this SlideShare is based on. Download the Facebook Video Advertising Rewind