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In Facebook’s Q2 2017 earnings call, founder and CEO Mark Zuckerberg revealed that the social site is more popular than ever. In fact, Facebook’s community reached an important milestone of 2 billion monthly active users (MAU) last quarter.
Yesterday’s earnings call highlighted many details of Facebook’s continued growth and success:
For further takeaways from Facebook’s Q2 2017 earnings call, read on:
Facebook continues to focus on community – “Our goal is to help more than 1 billion people join meaningful communities. Part of this involves helping people discover the right groups, which is why we’re building technology like AI that better understands people’s interests and suggests groups that might be meaningful to them. And in the six months after we started working on this, we’ve already helped 50% more people join meaningful communities than before.” – Mark Zuckerberg
Video is increasingly vital, especially on mobile – “Video is an important part of our mobile strategy. More video is being shared and watched on Facebook than ever before, and it’s increasingly helping people and businesses connect. That’s because video on Facebook is personal – built around connections, conversations, and communities. This is why it creates opportunities for businesses to reach people in new and creative ways.” – Sheryl Sandberg
Concise content is key on mobile – “People consume content faster on their phones and marketers are increasingly recognizing that this behavior is different than on other media. This means that developing short-form ‘snackable’ content is a big opportunity on mobile. We’re working hard to help marketers adopt mobile-first video ad strategies for Facebook and Instagram.” – Sheryl Sandberg
Looking for further details on the call? Here’s some additional coverage:
Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.