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Recap: Facebook’s Q2 2017 Earnings Call

Written by: Carolyn Berk, Content Marketing Associate

In Facebook’s Q2 2017 earnings call, founder and CEO Mark Zuckerberg revealed that the social site is more popular than ever. In fact, Facebook’s community reached an important milestone of 2 billion monthly active users (MAU) last quarter.

Yesterday’s earnings call highlighted many details of Facebook’s continued growth and success:

  • Total revenue grew by 45% year-over-year to $9.32 billion
  • Mobile ad revenue grew 53% year-over-year and now accounts for 87% of total ad revenue
  • Facebook has 1.32 billion daily active users (DAU), an increase of 17% year-over-year 

For further takeaways from Facebook’s Q2 2017 earnings call, read on:

Stats and Facts


FB Q2 2017 Revenue


  • Facebook now has 2 billion MAU
  • 250 million people use Instagram Stories on a daily basis
  • WhatsApp Stories has more than 250 million DAU


Facebook Q2 2017 Daily Active Users

Recent Developments

  • Facebook updated its mission to bring the world closer together by building communities
  • AI nows helps understand users’ interests and suggests groups that may be meaningful to them
  • New AI tools flag content that may violate Facebook’s community standards
  • New features introduced to Facebook Live

Takeaways for Advertisers

Facebook continues to focus on community – “Our goal is to help more than 1 billion people join meaningful communities. Part of this involves helping people discover the right groups, which is why we’re building technology like AI that better understands people’s interests and suggests groups that might be meaningful to them. And in the six months after we started working on this, we’ve already helped 50% more people join meaningful communities than before.” – Mark Zuckerberg

Video is increasingly vital, especially on mobile – “Video is an important part of our mobile strategy. More video is being shared and watched on Facebook than ever before, and it’s increasingly helping people and businesses connect. That’s because video on Facebook is personal – built around connections, conversations, and communities. This is why it creates opportunities for businesses to reach people in new and creative ways.” – Sheryl Sandberg

Concise content is key on mobile – “People consume content faster on their phones and marketers are increasingly recognizing that this behavior is different than on other media. This means that developing short-form ‘snackable’ content is a big opportunity on mobile. We’re working hard to help marketers adopt mobile-first video ad strategies for Facebook and Instagram.” – Sheryl Sandberg

Looking for further details on the call? Here’s some additional coverage:

Or you can go straight to Facebook investor relations to view the slides, listen to the call, and read the transcript in full.


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