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Dynamic Creative: What You Need to Know for Better Retargeting [Report]

Written by: Shane O'Neill, Director of Content

Dynamic creative — aka “personalized ads” — is any creative that changes automatically based on information about a user, whether it’s related to his or her location or specific behavior such as recent product views or purchase history.

These days, digital advertising is such a competitive space that a message must be personal to catch a consumer’s eye. By that measure, dynamic ads have become essential for advertisers to do retargeting in the most personalized and relevant way.

Related post: Retargeting Management: It’s Time to Change Your Approach

Our new report, “Dynamic Creative: Everything You Need to Know for Better Retargeting”, explains how the dynamic creative process works and offers advice on how to use dynamic ads to enhance retargeting campaigns.

Inside the guide, you’ll find:

  • Six dynamic creative best practices that advertisers can apply to their campaigns.
  • An explanation of product feeds and how to use them effectively.
  • An overview of the most-used dynamic creative ad types and styles.

Download the report below and learn how to take full advantage of dynamic creative to drive more sales.

Download the Report

Dynamic Creative: What You Need to Know for Better Retargeting

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