MVF is a leading UK-based technology company specializing in B2B and B2C customer-generation across sectors including financial services, education, and healthcare. Since 2014, MVF has leveraged Nanigans advertising automation software to generate high-quality leads for its clients in more than 120 countries, helping continually scale its Facebook campaigns with lower lead costs and higher ROAS (return on ad spend).

Converting high-value customers with predictive revenue optimization

The advertising team at MVF is highly analytical and employs Nanigans tracking pixels to measure downstream data on revenue-generating events to understand true customer value at a granular level.

To build on predictive revenue optimization and value forecasting, MVF uses Nanigans stop loss optimization, which proactively pauses ads that deliver performance below the desired goal. This additional layer of machine learning reduces inefficient ad spend and allows MVF to reallocate budget to ads with greater potential for scale.

“The integration of our revenue into Nanigans’ best-in-class data visualisation enabled the MVF Paid Social team to swiftly analyse the most relevant performance drivers. This allowed the team to focus more of their time on high-value targeting optimisation and creative innovation. Along with their valued customer support and workflow automation, Nanigans’ tools have been a key factor behind Facebook’s growth in MVF’s media mix over the past four years.”

PIETER VERSTUYF, Head of Paid Social & Emerging Paid Media, MVF

Unlocking continuous growth with advanced workflow automation

Central to MVF’s success on Facebook is their commitment to testing and rapid iteration, a strategy that has helped them continue to drive high-quality leads at greater scale. Using Nanigans, MVF can build thousands of ad and audience combinations in minutes, and quickly isolate the ads that are delivering the strongest ROAS.

Nanigans’ integrated reporting and ad building architecture helps MVF take immediate action to iterate on and launch ads when they uncover new opportunities to improve performance.

Advancing strategic success through strategic partnership

The MVF team deeply values the complete independant control Nanigans software offers them, but they also credit a close partnership with their Nanigans Customer Success team as a critical element of their success.

The streamlined e-learning certification via Nanigans University and one-to-one training program have been instrumental in maintaining a high level of channel knowledge and expertise among an ever-expanding team.