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Online Retailers Turn to Video, Mobile Ads to Grow Sales on Facebook in Q1 2018 [Report]

Written by: Shane O'Neill, Director of Content

In the first quarter of 2018, Facebook remained a vital platform for advertising. The latest trends show how marketers are capitalizing on opportunities to grow revenue across Facebook’s global network of users.

Nanigans’ new Global Facebook Advertising Benchmark Report, released today, highlights one of the big themes of Q1 2018: increased use of video and mobile ads among online retailers.

New Nanigans data underscores how online retailers are investing heavily in video and mobile ads to target more shoppers. These marketers are highly performance-driven — focusing on profitably boosting sales and revenue growth — and they’re increasing spend on Facebook video and mobile ads to reach more users.

In fact, the share of total ad spend that ecommerce advertisers using Nanigans dedicated to video ads in Q1 increased 139% quarter-over-quarter and a whopping 206% year-over-year.

Video Ad Spend Bar Graph

There’s more exclusive data on the latest Facebook advertising trends in our full report.

Inside the report, you’ll find:

  • CTR, CPM, and CPC benchmarks by vertical and geographic market
  • Trend data on the surge in ecommerce video and mobile advertising
  • Insights on a shift in optimization strategy among game advertisers

Download the report for new insights on how to attain more profitable Facebook advertising in Q2 2018 and beyond.

Download the Report

Q1 2018 Global Facebook Advertising Benchmark Report

  • #1 most downloaded Nanigans report series
  • 24 key performance metrics
  • 6 full pages of expert insights

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