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Together, Google, Facebook and Amazon are projected to own 62% of the $107 billion in ad revenue generated in the U.S. this year, according to research firm eMarketer.
While Amazon will covet only 4.1% of that pie, its advertising platform has been making aggressive gains; this year is the first time Amazon will fall into third place behind the duopoly in terms of ad revenue.
How do Facebook, Google and Amazon — led by Coaches Zuckerberg, Pichai and Bezos — always seem to be in the performance advertising red zone? Well, as any NFL coach will tell you, every winning team has a playbook.
Are you optimizing your advertising toward the only performance metric that truly matters to your bottom line? Here’s everything you need to know about incrementality.Download the Guide