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The Four Types of Facebook Advertisers [Infographic]

Written by: Shane O'Neill, Director of Content

Facebook’s options for user acquisition and retargeting make it a high-performing platform for a wide variety of advertisers.

The four advertiser categories (outlined in the infographic below) take into account not only a company’s size but also their priorities and goals. Are you doing direct response advertising to trigger a purchase/conversion? Or is brand awareness your goal?

In our experience as a long-time Facebook Marketing Partner, these are the four types of Facebook advertisers we’ve seen:

SMB Performance Advertisers
Estimated percentage of Facebook’s advertisers: 65%

Large Performance Advertisers
Estimated percentage of Facebook’s advertisers: 15%

SMB Brand Advertisers
Estimated percentage of Facebook’s advertisers: 5%

Enterprise Brand Advertisers
Estimated percentage of Facebook’s advertisers: 15%

We describe each category in greater detail in the infographic below. Click here or on the infographic to download a full-size version.

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