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New Nanigans research shows that more advertisers are dedicating ad spend to Amazon’s ad platform … and seeing results. However, they’re also expressing concerns about Amazon’s access to their customer data and its role as an ecommerce competitor.
On the positive side, respondents in our survey of 100 advertising decision-makers at retail companies reported that Amazon is outperforming both Google and Facebook/Instagram in key areas, including:
Additionally, advertisers plan to increase spending with Amazon by 25% on average over the next 12 months, shifting budget from Google and Facebook — or adding incremental budget just for Amazon — to do so.
Yet despite the rosy numbers and enthusiasm for Amazon advertising, survey respondents are apprehensive about Amazon’s unique role as an advertiser, an ad network, and a retail marketplace. Ecommerce advertisers understandably see Amazon as a competitor, and that fear shows up in the survey numbers:
For more data and insights about Amazon’s status as an ad platform, download the full version of our comprehensive new online report, “Amazon’s Advertising Ascent: What Retail Marketers Really Think”
The report includes: Amazon ad budget trends; comparisons of key performance metrics between Amazon, Facebook and Google; top marketer concerns, from data privacy to competition; exclusive data about how Amazon advertising drives online sales; and much more.