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This week in performance advertising news, we’re highlighting key stories from Internet Retailer, eMarketer, Adweek and AdExchanger.
Read on for more details.
Consumer brands transitioning from physical retail to ecommerce is an old story that keeps breathing new life. Major brands such as Levi Strauss, Nike and Lululemon are investing heavily in ecommerce as they seek to make up for the sales decline in brick-and-mortar retail and the emergence of born-on-the-web DTC (direct-to-consumer) brands. Internet Retailer explores the recent trends that are forcing this shift.
-Read the full story at Internet Retailer
After analyzing 27 billion ad impressions across 50 brand marketers, White Ops and the ANA projected that $5.8 billion will be lost to fraud globally this year. This is actually down from $6.5 billion in 2017. eMarketer looks at a variety of data points about ad fraud and discusses the impact it’s having on advertisers.
-Read the full story at eMarketer
This AdWeek opinion piece explores this question: How can a CPG brand enjoy the perks of being a DTC (direct to consumer) brand (customer data, higher margins) while still diversifying its sales approach?
-Read the full story at Adweek
When it comes to ad tracking in Safari, Apple usually taketh away. But sometimes Apple giveth advertisers a little something. AdExchanger explains privacy-preserving ad click attribution for the web.
-Read the full story at AdExchanger
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