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This week in performance advertising news, we’re highlighting key stories from Marketing Land, eMarketer, Adweek and AdExchanger.
Read on for more details.
Advertising revenue earned by podcast creators grew an estimated 53% in 2018 to $479 million, according to a report from Interactive Advertising Bureau and PricewaterhouseCooper. By 2021, according to the report, podcasting will be a billion dollar business.
-Read the full story at AdExchanger
Influencer marketing is growing exponentially. Instagram is capitalizing on this momentum by rolling out branded content ads to all advertisers, making it possible for brands to create ads using organic posts from the influencers they have relationships with.
-Read the full story at Marketing Land
Programmatic has failed to shed its reputation for opacity — for good reason. Programmatic advertising is not nearly as transparent as advertisers would like it to be. In this feature story, Digiday editors discuss the various challenges facing today’s programmatic marketers.
-Read the full story at Digiday
As retail store closures pile up, consumer goods brands have few options outside of Amazon, Walmart and Costco. This reality has many in the industry sidestepping retail and online marketplaces altogether by selling to their customers directly. In fact, 99% of consumer goods leaders surveyed by Salesforce in February 2019 said that they were investing in direct-to-consumer (D2C) strategies.
-Read the full story at eMarketer