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This week in performance advertising news, we’re highlighting key stories from Marketing Land, eMarketer, Digiday and AdExchanger.
Read on for more details.
eMarketer spoke with Charlie Cole, chief digital officer at Samsonite, about replicating a D2C (direct-to-consumer) model, prioritizing personalization and the benefits of being channel-agnostic.
-Read the full story at eMarketer
Paid search no longer dominates the performance budgets for advertisers. Some advertisers have shifted between 10% and 20% of their performance budget to paid-social ads, predominantly on Facebook, said Allyson Griffiths, head of earned media at iCrossing. This migration has pushed Facebook’s share of paid-search budgets to anywhere between a tenth and a quarter over last year.
-Read the full story at Digiday
This AdExchanger podcast dives into this question with Jana Meron, SVP of programmatic and data strategy at Insider Inc. Meron is a pioneer of programmatic on the sell side, and she sees immense value in programmatic so long as publishers take an experimental mindset and don’t get hung up on RTB.
-Listen to the full podcast at AdExchanger
Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say they want “alternatives.”
-Read the full story at Marketing Land