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Performance Advertising News Roundup: Samsonite Goes D2C, Facebook Eats into Paid Search Budgets

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Marketing Land, eMarketer, Digiday and AdExchanger.

Read on for more details.
 

Traditional Retailers Invest in D2C Strategies: An Interview with Samsonite’s CDO

eMarketer spoke with Charlie Cole, chief digital officer at Samsonite, about replicating a D2C (direct-to-consumer) model, prioritizing personalization and the benefits of being channel-agnostic.
-Read the full story at eMarketer

 

Watch out Google, Facebook Is Eating into Paid-Search Budgets

Paid search no longer dominates the performance budgets for advertisers. Some advertisers have shifted between 10% and 20% of their performance budget to paid-social ads, predominantly on Facebook, said Allyson Griffiths, head of earned media at iCrossing. This migration has pushed Facebook’s share of paid-search budgets to anywhere between a tenth and a quarter over last year.
-Read the full story at Digiday

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Podcast: Is Programmatic Good For Publishers?

This AdExchanger podcast dives into this question with Jana Meron, SVP of programmatic and data strategy at Insider Inc. Meron is a pioneer of programmatic on the sell side, and she sees immense value in programmatic so long as publishers take an experimental mindset and don’t get hung up on RTB.
-Listen to the full podcast at AdExchanger
 

Marketers Spending 43% of Budgets on Google, Facebook, Amazon, Want ‘Alternatives’

Lawless Research and Factual investigated marketers’ attitudes toward “The advertising oligopoly of Google, Facebook and Amazon.” The survey found that respondents (700) were spending on average 43% of their ad budgets on the three platforms; 65% of them say they want “alternatives.”
-Read the full story at Marketing Land

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