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Performance Advertising News Roundup: DTCs Learn TV Ropes, Amazon Ad Revenue to Skyrocket

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from AdExchanger, eMarketer, Ad Age and Marketing Dive.

Read on for more details.

Three Things DTCs Have Learned as They Get into TV

TV is an old medium but a new experience for many direct-to-consumer (DTC) digital natives. Getting into the old channel has created new insights into DTC’s funnel strategies, brand exposure and target audience. Here are three lessons DTCs have learned.
-Read the full story at AdExchanger

Amazon’s Ad Revenues to Grow 470% by 2023, Study Finds

Amazon’s share of global digital ad spend will reach 8% by 2023, compared to 3% last year, according to a new report from Juniper Research. The driver: the retail giant’s immense store of consumer data.
-Read the full story at Marketing Dive

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It’s Time to Expand Our Definition of Direct-to-Consumer

So what really makes a DTC brand? Well first and foremost, the brand needs to be both direct and disruptive. This AdExchanger opinion piece explores what “DTC” brands need to do to stand out from older direct-response advertisers.
-Read the full story at AdExchanger

 

Madison Avenue Must Rediscover the Cult of Personality

This Ad Age opinion piece posits that advertising has lost a sense of where it has come from and how to go forward. The solution, according to this article, is that the industry needs to attract bigger personalities and stop losing the best minds to tech start-ups.
-Read the full story at Ad Age

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