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In the past few years, the DTC (direct-to-consumer) movement has expanded into a multitude of markets, and altered the way people shop. Brands such as Casper, Warby Parker, Bonobos, and Dollar Shave Club are reaching “household name” status.
“DTCs” are defined as companies that manufacture and ship their products directly to buyers and don’t rely on traditional stores. This model allows companies to sell their products at lower costs than traditional consumer brands, and control the process of manufacturing, marketing, and distributing products.
However, despite the potential for a scrappy DTC startup to achieve “overnight success”, surviving in increasingly competitive DTC markets gets more challenging everyday. Even markets that are easy to enter will have their land mines.
But if you’re a DTC brand just starting out, your best best is to compete in one of the 15 industries listed in our infographic below. A few key characteristics of a penetrable DTC market are: few established players in the space, selling a product that’s purchased regularly/consistently, and selling a product that’s inexpensive to ship.
Click on the infographic for the full story on the highest-potential markets.