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Performance Advertising News Roundup: Four Phases of In-Housing, DTCs Embrace Booze

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Adweek, Digiday, eMarketer and Ad Age.

Read on for more details.
 

The 4 Phases of In-Housing and How It’ll Change the Future of Ad Tech

Adweek breaks down how the advertising in-housing movement, which started in the early 2000s, got to where it is today and what the near future holds for brands, ad tech vendors and agencies.
-Read the full story at Adweek
 

Direct-to-Consumer Is Coming to the Alcohol Industry

Digiday takes a look at how new alcohol brands are bringing a DTC (direct-to-consumer) sensibility to booze to appeal to younger demographics. Alcohol — unlike mattresses, razors, athletic wear, beauty and household products — has only recently seen the rise of DTC contenders.
-Read the full story at Digiday

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Instagram’s New Explore Ads Signal Potential Changes to Organic Reach

Savvy marketers have established best practices to get their content featured on Instagram’s Explore page, but when ads are introduced, it could become more challenging to appear there organically, according to eMarketer.
-Read the full story at eMarketer
 

DTC Brands Are Expanding by Marketing to Kids

Millennials might still be considered young, but in reality many are already parents (More than a million millennials are becoming moms every year, according to the Pew Research Center). Brands in the DTC space are increasingly waking up to this next gen demand, writes Ad Age.
-Read the full story at Ad Age

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