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This week in performance advertising news, we’re highlighting key stories from Adweek, Digiday, eMarketer and Ad Age.
Read on for more details.
Adweek breaks down how the advertising in-housing movement, which started in the early 2000s, got to where it is today and what the near future holds for brands, ad tech vendors and agencies.
-Read the full story at Adweek
Digiday takes a look at how new alcohol brands are bringing a DTC (direct-to-consumer) sensibility to booze to appeal to younger demographics. Alcohol — unlike mattresses, razors, athletic wear, beauty and household products — has only recently seen the rise of DTC contenders.
-Read the full story at Digiday
Savvy marketers have established best practices to get their content featured on Instagram’s Explore page, but when ads are introduced, it could become more challenging to appear there organically, according to eMarketer.
-Read the full story at eMarketer
Millennials might still be considered young, but in reality many are already parents (More than a million millennials are becoming moms every year, according to the Pew Research Center). Brands in the DTC space are increasingly waking up to this next gen demand, writes Ad Age.
-Read the full story at Ad Age