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Performance Advertising News Roundup: Fall and Rise of the Global CMO, In-Game Ads Winning

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from AdExchanger, Marketing Land, eMarketer and Adweek.

Read on for more details.

The Rise and Fall and Rise of the Global CMO

Top CMO roles are disappearing, but that may be a good sign for ambitious brand marketers. DTC brands have connected marketing to sales and growth, which puts it on the radar for presidents, CEOs and CFOs.
-Read the full story at AdExchanger
 

US Consumers Appreciate In-Game Ads

According to a March 2019 survey, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games. And these people are paying attention to the in-game ads they receive.
-Read the full story at eMarketer

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TV-Focused Brand Budgets Are More Efficient When Combined with YouTube and Facebook

TV advertising just isn’t enough anymore. To build more complementary and incremental reach and create more efficient campaigns, add Facebook Video and YouTube to TV.
-Read the full story at Marketing Land
 

Q&A: Ticketmaster’s President, Jared Smith, Talks Ad Tech

Ticketmaster is on a mission to unlock fan identity in its ongoing battle against fake tickets and other types of fraud. The company has invested millions in technology to help differentiate between real fans and bots.
-Read the full story at Adweek

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