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This week in performance advertising news, we’re highlighting key stories from eMarketer, Marketing Dive, Marketing Land and AdExchanger
Read on for more details.
This eMarketer podcast discusses three of the key digital trends we’ve seen so far in 2019: Facebook ad revenues, digital disruption in retail and the surge of voice assistants.
-Listen to the full podcast at eMarketer
Despite marketers’ desire to consolidate the tech companies they work with, a new report states that simplification is unlikely as most are using 28 technologies. The findings also suggest there’s an opportunity for tech vendors to alleviate marketers’ pain around streamlining, fraud and transparency.
-Read the full story at Marketing Dive
C-suite business savvy doesn’t always translate into digital smarts. That’s why brands need to develop and socialize digital policies to guide C-suite behavior and keep the brand’s reputation safe from careless distractions.
-Read the full story at Marketing Land
Facebook’s stock dipped after the FTC announced its $5 billion dollar fine over privacy violations. But when Facebook reported its second quarter earnings the stock recovered and then some. Facebook is up 3.2% after beating expectations and raking in ad revenue.
-Read the full story at AdExchanger
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires