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Performance Advertising News Roundup: Advertising in a Cookie-less World, Brands Redefine the Competition

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from AdExchanger, Ad Age, Marketing Dive and eMarketer.

Read on for more details.

Brands Must Prepare for Advertising in a Cookie-Less World

This Ad Exchanger column discusses how the death of cookies is reshaping the entire advertising ecosystem and the way in which brands engage with customers.
-Read the full story at AdExchanger
 

Why Brands Are Redefining Their Competition

Consumers are judging brands based on expectations formed by their personal experiences across all industries, forcing brands to redefine their competition.
-Read the full story at Ad Age

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Travel Industry Will Overtake CPG in Digital Ad Spending

Travel-related companies will spend about $13 billion on digital media in 2020 to surpass CPG media buys of $12.8 billion, per eMarketer research shared with Marketing Dive.
-Read the full story at Marketing Dive
 

More than Half of US Shoppers Will Abandon a Brand Following a Bad Experience

To keep consumers coming back, it’s more important than ever for marketers to deliver what customers really want — a responsive, streamlined shopping experience.
-Read the full story at eMarketer

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