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This week in performance advertising news, we’re highlighting key stories from AdExchanger, Ad Age, Marketing Dive and eMarketer.
Read on for more details.
This Ad Exchanger column discusses how the death of cookies is reshaping the entire advertising ecosystem and the way in which brands engage with customers.
-Read the full story at AdExchanger
Consumers are judging brands based on expectations formed by their personal experiences across all industries, forcing brands to redefine their competition.
-Read the full story at Ad Age
Travel-related companies will spend about $13 billion on digital media in 2020 to surpass CPG media buys of $12.8 billion, per eMarketer research shared with Marketing Dive.
-Read the full story at Marketing Dive
To keep consumers coming back, it’s more important than ever for marketers to deliver what customers really want — a responsive, streamlined shopping experience.
-Read the full story at eMarketer
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires