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Performance Advertising News Roundup: Summer Marketing Strategies, Facebook Eases Off Personal Data

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Marketing Land, Ad Age, AdExchanger and eMarketer.

Read on for more details.

Four Easy Ways to Refresh Your Marketing Strategy During the Summer

While summer can be a slower season for some retailers, there are opportunities in every season. Marketing Land offers up a few ways to refresh your tactics to gain valuable customer data and drive sales to close out summer.
-Read the full story at Marketing Land
 

How Facebook is Attempting to Target Ads Without Personal Data

In a pivot away from specific targeting, Facebook has designed a new tool that can build accurate profiles on consumers without relying on their age, gender, ZIP and other sensitive characteristics.
-Read the full story at Ad Age

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Ad Tech Gets A Tax Cut As Programmatic Fees Decline

While total US dollars spent on fees for non-social programmatic buys will grow 18% to $11.6 billion in 2019, individual vendors are lowering their take rates as they struggle to differentiate in pricing and capability.
-Read the full story at AdExchanger
 

Consumers Are More Likely to Use Emerging Technology When Interacting with Retailers

In industries like healthcare and financial services, consumers prefer to consult with humans through traditional mediums. But in retail, more are willing to use chatbots and artificial intelligence (AI).
-Read the full story at eMarketer

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