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Performance Advertising News Roundup: Facebook’s Algorithm Changes, Finding DTC Unicorns

Written by: Shane O'Neill, Director of Content

This week in performance advertising news, we’re highlighting key stories from Adweek, Marketing Dive, eMarketer and Modern Retail.

Read on for more details.

What Instagram and Facebook’s Algorithm Changes Might Mean for Marketers

Instagram is hiding “like” counts in multiple countries and Facebook is planning to test the same for the Facebook app. This Adweek article explains the impact of this change and how businesses can prepare themselves. -Read the full story at Adweek

Finding the Next Unicorn: An Investor’s Look at the DTC Landscape

This Marketing Dive story concludes that there’s no formula for making the right investment in a DTC, but a large market size and a brand with competitive advantages help. -Read the full story at Marketing Dive

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US Consumers Tolerate Ads if They’re Expecting Them or They’re Incentivized

eMarketer summarizes a year’s worth of third-party research on what formats and ad channels US consumers are more likely to find engaging, relevant and maybe just inoffensive. -Read the full story at eMarketer

The Most Important New Role at DTCs: Retention Specialists

As direct-to-consumer brands expand into new categories, they’re starting to hire more marketers with a special focus on retention, whose goal is to win over more business from repeat customers.
-Read the full story at Modern Retail

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