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This week in performance advertising news, we’re highlighting key stories from Adweek, Marketing Dive, eMarketer and Modern Retail.
Read on for more details.
Instagram is hiding “like” counts in multiple countries and Facebook is planning to test the same for the Facebook app. This Adweek article explains the impact of this change and how businesses can prepare themselves. -Read the full story at Adweek
This Marketing Dive story concludes that there’s no formula for making the right investment in a DTC, but a large market size and a brand with competitive advantages help. -Read the full story at Marketing Dive
eMarketer summarizes a year’s worth of third-party research on what formats and ad channels US consumers are more likely to find engaging, relevant and maybe just inoffensive. -Read the full story at eMarketer
As direct-to-consumer brands expand into new categories, they’re starting to hire more marketers with a special focus on retention, whose goal is to win over more business from repeat customers.
-Read the full story at Modern Retail