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This week in performance advertising news, we’re highlighting key stories from Ad Age, eMarketer, AdExchanger and Marketing Dive.
Read on for more details.
Media net advertising revenue will grow 4.1 percent in 2019 and 6.2 percent in 2020, according to the fall update of ad forecasts from Interpublic Group. -Read the full story at Ad Age
Dunkin’ Brands’ CMO Tony Weisman spoke to eMarketer about partnership transformations, meeting consumers where they’re located, and of course — coffee. -Read the full story at eMarketer
Advertising is an afterthought in the rapidly expanding SVOD arena, where consumers pay to binge on shows with nary an ad break. But live TV still needs to adopt closed-loop advertising systems pioneered by Facebook and Google. -Read the full story at AdExchanger
Americans are two times more likely to boycott a brand because of a political stance as they are to buy from that brand because of its position. -Read the full story at Marketing Dive
Performance Advertising News Roundup: Mobile In-Game Advertising Takes Off, Facebook CMO Weighs In on Rebrand, Diversity
Performance Advertising News Roundup: Late Thanksgiving’s Impact on Retailers, Five Marketing Misfires